And you thought it was Price!

And you thought it was Price!

Most of your customers will have more than one vendor selling them the same product. Some have several. So you may have a customer, but not all their business.
Voting decisions are based on either history or trust or both. Don't get caught in the discount spiral during difficult times. Simply add more value and improve your levels of service.

1. • Ease of doing business
   
2. • Belief in product
   
3. • Perceived value of product
   
4. • Reliability of product
   
5. • Durability of product
   
6. • Reputation of product
   
7. • On-time delivery
   
8. • Correctness of order
   
9. • Correctness of billing
   
10. • Ease of return
    
11. • Ease of order add on
    
12. • Friendliness of people
    
13. • Performance comparison of product
    
14. • Customer’s belief in company
    
15. • Customer’s belief in salesperson
    
16. • Response to service needs
    
17. • Response of salesperson

And you thought it was price. Nope, price is only the issue in the absence of value.